Working with Former 49er Anthony “Boobie” Dixon - AVAC x Team Elite Fitness

At B.Co Agency, we’ve been fortunate to work with many inspiring people and organizations—but every now and then, a collaboration comes along that leaves a lasting impact. Working with former San Francisco 49er Anthony Dixon through AVAC has been one of those experiences.

A Champion’s Spirit On and Off the Field

Anthony Dixon isn’t just remembered for his time in the NFL—he’s known for his energy, positivity, and dedication to everything he takes on. That same passion he brought to the 49ers is evident in how he shows up for the community and for AVAC. From day one of filming, Anthony carried himself with professionalism, charisma, and a contagious enthusiasm that made the entire process seamless and enjoyable.

Team Elite Fitness: Building the Next Generation

Beyond his career as a professional athlete, Anthony has poured his time and energy into building Team Elite Fitness, a program dedicated to training kids, high schoolers, and college athletes. His mission is simple yet powerful: prepare the next generation of athletes for excellence—whether that means excelling on the field, earning a scholarship, or even pursuing a future in the NFL.

Through Team Elite Fitness, Anthony not only focuses on strength, speed, and conditioning, but also instills discipline, work ethic, and the mindset it takes to succeed at the highest level. It’s clear that his impact extends far beyond the weight room—he’s shaping leaders, teammates, and well-rounded individuals.

Filming the Journey

Working with Anthony through AVAC to bring this story to life has been an absolute pleasure. Capturing the way he interacts with his athletes, motivates them, and pushes them to unlock their potential has been nothing short of inspiring. Behind the camera, we’ve seen firsthand the dedication and heart he puts into every training session.

For us at B.Co Agency, it’s collaborations like these that remind us why we do what we do—telling stories that matter, highlighting people who make a difference, and creating content that inspires action.

Looking Ahead

As Anthony continues to grow Team Elite Fitness, we’re excited to keep documenting his journey and showcasing the incredible work being done to prepare young athletes for greatness. Whether it’s the next Friday night lights star, a college standout, or a future NFL player—Anthony is helping them get there, and we’re honored to be part of telling that story.