What Every Brand Gets Wrong About Video Marketing (And How to Fix It)
Video marketing is one of the most powerful tools a brand can use to attract, engage, and convert audiences—but many businesses get it completely wrong.
From boring product-focused videos to skipping storytelling altogether, many brands struggle to create content that actually connects with their audience and drives action.
If your video content isn’t performing the way you hoped, chances are you’re making one (or more) of these critical mistakes. But don’t worry—we’ll guide you how to fix them.
Mistake #1: Focusing on Features Instead of Emotion
🚨 The Problem:
Most brands think their audience cares about what the product does (its features), but in reality, what people really care about is how it makes them feel.
🔍 Example of What Brands Get Wrong:
❌ “Our new coffee machine has a 5-layer filtration system and a 10-minute auto shut-off feature.”
🎬 What Actually Works:
✅ “Imagine waking up to the perfect cup of coffee—rich, smooth, and ready before you even open your eyes. That’s what our coffee machine delivers.”
💡 The Fix:
Stop listing product features—start telling a story that makes people feel something.
Mistake #2: Ignoring the First 3 Seconds
🚨 The Problem:
People scroll past videos within seconds if they don’t grab attention right away. Many brands spend too much time on logos, introductions, or slow build-ups.
🔍 Example of What Brands Get Wrong:
❌ A video that starts with: “Hey everyone, today we’re going to talk about our new product…” (Audience already swiped away.)
🎬 What Actually Works:
✅ A video that starts with a bold hook: “You’re making THIS huge mistake with your morning coffee.” (Instant curiosity.)
💡 The Fix:
✅ Open with a question, shocking fact, compelling visuals, or a strong statement.
✅ Get straight to the value, drama, or unique angle in the first 3 seconds.
✅ Skip the long intros—people don’t care about your logo (yet).
Mistake #3: Not Telling a Story
🚨 The Problem:
Too many brands create videos that are just informational, not emotional. Facts don’t sell—stories do.
🔍 Example of What Brands Get Wrong:
❌ A corporate-style video explaining, “Our company was founded in 1998 and specializes in… blah blah blah.”
🎬 What Actually Works:
✅ A real, emotional story:
“A single mom was struggling to balance work and making healthy meals for her kids. Then, she found our meal prep service—and everything changed.”
💡 The Fix:
✅ Follow the hero’s journey:
1️⃣ Start with a relatable problem
2️⃣ Introduce the solution
3️⃣ Show the transformation & success
✅ Use real people, real emotions, and real results in your storytelling.
Mistake #4: Forgetting a Clear Call-to-Action (CTA)
🚨 The Problem:
Some brands make amazing videos—but fail to tell the audience what to do next.
🔍 Example of What Brands Get Wrong:
❌ Ending a video without a clear direction: “Hope you liked this video!” (And then what?)
🎬 What Actually Works:
✅ Ending with a strong CTA:
👉 “Tag a friend who needs to hear this.”
👉 “Click the link in our bio to start your free trial.”
👉 “Drop a 🔥 in the comments if you agree!”
💡 The Fix:
✅ Be clear and direct about the next step.
✅ Keep the CTA short and action-driven.
✅ If engagement is the goal, make it interactive (“Comment below if you’ve ever felt this way”).
Mistake #5: Making Videos Too Long
🚨 The Problem:
Many brands think they need long, detailed videos—but shorter videos perform better on most platforms.
🔍 Example of What Brands Get Wrong:
❌ A 5-minute video on Instagram explaining how a product works in extreme detail.
🎬 What Actually Works:
✅ Short-form, engaging videos:
• TikTok & Instagram Reels: 15-60 seconds
• YouTube Shorts: 15-60 seconds
• Long-form content (YouTube, website videos) should still be punchy and value-packed.
💡 The Fix:
✅ Trim the fluff—get to the point.
✅ Break long videos into shorter clips for different platforms.
✅ Test different lengths to see what resonates with your audience.
🚀 Final Takeaway: How to Fix Your Video Marketing Strategy
If your videos aren’t getting views, shares, or conversions, it’s time to ditch the outdated marketing tactics and start creating content that actually moves people.
✅ Tell stories, not just facts.
✅ Hook your audience within 3 seconds.
✅ Make your videos shorter, punchier, and optimized for social media.
✅ Always include a strong Call-to-Action (CTA).
✅ Focus on emotions, not just product features.
💡 Brands that master these principles will create viral, action-driven content that people don’t just watch—they share, engage with, and act on!
